As my previous assignments required me to produce materials for print, I am learning something new by creating solely for an online environment. There are plenty of things I need to take into consideration such as:
- The Internet is a multimodal environment with plenty of modes (Kress and van Leeuwen 1998)
- Every mode has its own affordance due to the modes' special features (Schriver 1997)
- The culture of my audience to help improve their understanding. Halliday (1985) stated that context of culture is necessary for a text to be fully understood
Happy blogging!
References:
Halliday, M & Hasan R 1985, Language, context and text: aspects of language in a social-semiotic perspective,
Kress, G & van Leeuwen, T 1998, ‘Front pages: (the critical) analysis of newspaper layout’, in Bell, A & Garrett, P (eds) 1998, Approaches to media discourse, Blackwell, Oxford, chapter 7, pp. 186-219.
Schriver, KA 1997, Dynamics in document design: creating texts for readers, Wiley Computer Pub., NY.
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